Dallas Cowboys quarterback Dak Prescott is adding another major business venture to his growing portfolio after announcing a new partnership with one of America’s fastest-growing beverage companies, Athletic Brewing.
“What’s up, it’s Dak Prescott here,” Prescott revealed on Instagram that he is teaming up with Athletic Brewing as an athlete owner. “I’m excited to announce that I’m teaming up with Athletic Brewing as an athlete owner and you should check them out at athleticbrewing.com”.
The partnership was announced on September 11, 2026, with Prescott encouraging fans to check out the brand at athleticbrewing.com, giving him an ownership stake in the Connecticut-based company known for its non alcoholic beer products.
The Cowboys star joins the company as it continues to expand its presence in the beverage industry. Athletic Brewing has reached an estimated valuation of $800 million and has built a strong reputation by focusing on non-alcoholic craft beer for consumers seeking healthier lifestyle options.
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What is Athletic Brewing, the company Dak Prescott partnered with?
Athletic Brewing was founded to create high-quality non-alcoholic beers that could compete with traditional craft beer. The company began in Stratford, Connecticut, where founders Bill and John spent years testing recipes before building a dedicated brewery.
The company now operates breweries in Milford, Connecticut, and San Diego, California. It has grown into one of the largest dedicated non alcoholic breweries in the world.
Its lineup includes popular products such as Run Wild IPA, Upside Dawn Golden Ale, Free Wave IPA, and Athletic Lite. The company uses a proprietary brewing process designed to maintain the flavor of craft beer while removing alcohol.
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Dak Prescott expands his business portfolio
Prescott has become one of the NFL’s most active players off the field, building partnerships across industries while establishing himself as a recognizable figure in sports and business.
The quarterback’s latest move differs from a traditional endorsement deal: he is becoming an athlete-owner. That means Prescott will have a deeper connection with the company’s growth rather than simply promoting its products.
Athletic Brewing has attracted attention by creating beer alternatives that allow consumers to enjoy the taste and experience of craft beer without alcohol.
The other deals Prescott is partnered with include,
- Champ Fund / Rhoback: He is a partner in the Champ (Champion Athlete Managing Partner) fund, which invested nearly $50 million into the activewear brand Rhoback.
- Walk-On’s Sports Bistreaux: He holds a significant ownership stake in multiple Walk-On’s restaurant locations in Texas, alongside partners like Drew Brees.
- Volteo Tequila: He is a co-founder and investor in Volteo, an organic luxury tequila brand launched in 2024.
Prescott’s major brand endorsements
His endorsement portfolio features a mix of long-standing and new blue-chip brands.
· H-E-B (2026): As part of H-E-B’s new partnership with the Dallas Cowboys, Prescott will appear in new commercials and promotional events for the Texas-based grocer.
· Core Endorsement Portfolio: His long-term partners include AT&T, Beats Electronics, DICK’S Sporting Goods, Electronic Arts, Frito-Lay, Lowe’s, Nike, Panini, Sony, and Topps.
Athletic Brewing continues rapid growth
The company has built a strong following by targeting consumers who want more choices without giving up the social experience associated with beer.
With a valuation near $800 million and increasing popularity across the United States, Athletic Brewing has become one of the biggest names in the non alcoholic beverage market.
Prescott’s involvement could help introduce the brand to a wider sports audience as the Cowboys quarterback continues to build his legacy both on and off the field.
